4 Ingredients of Mail That Sell: A.I.D.A.
(United States Postal Service, 2002)

1. Attention If you know what your customers want, it’s not hard to get their attention. Just think about the biggest benefit your product or service can provide and dramatize it.

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3 facts about the mail and growing your business
(United States Postal Service, 2002)

1. The mail can help any kind of business grow If you can write a letter, you can build your business.

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The recipe for creating a successful mailing list
(United States Postal Service, 2002)

1. Identify your best customers A mailing list works best when you mail to people who are like your best customers.

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The who, what, when, where, why of getting your message out
(United States Postal Service, 2002)

1. Who should you mail to? Mail to people with whom you do business. Mail to people with whom you’d like to do business.

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The 5 habits of highly effective postcards
(United States Postal Service, 2002)

1. They’re simple A postcard has to get someone’s attention while they’re going through the mail. And a disorganized mass of information just isn’t going to do it.

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Postcard Marketing & Printing

Many businesses use postcards to market their services or products because of its simplicity, versatility and cost effectiveness.

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Postcard Design

When designing a postcard, it’s a good idea to pay close attention to detail.

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Postcard’s Many Uses

Postcards are very versatile and can be used in a variety of ways.

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Direct mail marketing and the ingredients of “stopping power”

One of the biggest challenges in using postcards for direct mail marketing is stopping power.

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